General information |
Course unit name: Strategic Management
Course unit code: 363659
Academic year: 2020-2021
Coordinator: Paloma Miravitlles Matamoros
Department: Department of Business
Credits: 6
Single program: S
Estimated learning time |
Total number of hours 150 |
Face-to-face and/or online activities |
60 |
- Lecture with practical component |
Face-to-face and online |
60 |
Supervised project |
30 |
Independent learning |
60 |
Competences to be gained during study |
- |
Creative and entrepreneurial skills (capacity to conceive, design and manage projects/capacity to research and integrate new knowledge and approaches). |
- |
To be able to interpret the development and changes in an environment. |
- |
To be ethical and to recognize fundamental rights. |
- |
To design, manage and create viable and feasible business projects, according to the type of organization. |
Learning objectives |
Referring to knowledge
Referring to abilities, skills
Referring to attitudes, values and norms
|
Teaching blocks |
1. Introduction to strategic management
1.1. Strategic company management
1.2. Company goals and values
2. Strategic analysis and diagnosis
2.1. Analysis of the environment
2.2. Internal analysis
2.3. Decision-making tools and business models
3. Strategy formulation
3.1. Generic competitive strategies
3.2. Strategies by sector
3.3. Innovation strategies
3.4. Strategies for growth and development
3.5. Internationalisation
Teaching methods and general organization |
The course combines face-to-face and online lectures (due to Covid-9) and various complementary activities (case studies, problem-solving exercises, readings, tests, etc.), which are completed either individually or in small groups, both in and out of class. |
Official assessment of learning outcomes |
Continuous assessment requires students to work consistently through the course material and submit assessed work throughout the semester. Marks are awarded for specific assessed tasks and activities.
Examination-based assessment Single assessment consists of a final exam, including further questions and content, worth 100% of the final grade. |
Reading and study resources |
Consulteu la disponibilitat a CERCABIB
Book
FERNÁNDEZ SÁNCHEZ, Esteban. Dirección estratégica de la empresa : fundamentos y puesta en práctica. Madrid : Delta, 2005
GRANT, Robert. Dirección estratégica : conceptos, técnicas y aplicaciones. 8ª ed. Madrid : Thomson Civitas, 2014
GUERRAS MARTÍN, Luis Angel; NAVAS LOPEZ, JOSÉ Emilio. La Dirección estratégica de la empresa : teoría y aplicaciones. 5ª ed. Navarra : Cizur Menor : Aranzadi : Civitas Thomson Reuters. 2015
JOHNSON, Gerry; SCHOLES, Kevan. Dirección estratégica. Madrid: Pearson Prentice Hall, 2006
VENTURA VICTORIA, Juan. Análisis estratégico de la empresa. Madrid: Paraninfo, 2008
Navas, J.E. y Guerras, L.A.: Fundamentos de Dirección Estratégica de la Empresa.Madrid, Civitas Thomson Reuters, 2016, ISBN: 978-84-9135-800-8
Pla Barber, J. y León Darder, F. Dirección International de la Empresa. Madrid, MC Graw Hill Educación, 2016