Teaching plan for the course unit



Catalā Castellano English Close imatge de maquetació




General information


Course unit name: Strategic Management

Course unit code: 363659

Academic year: 2020-2021

Coordinator: Paloma Miravitlles Matamoros

Department: Department of Business

Credits: 6

Single program: S



Estimated learning time

Total number of hours 150


Face-to-face and/or online activities



-  Lecture with practical component

Face-to-face and online



Supervised project


Independent learning




Competences to be gained during study



Creative and entrepreneurial skills (capacity to conceive, design and manage projects/capacity to research and integrate new knowledge and approaches).


To be able to interpret the development and changes in an environment.


To be ethical and to recognize fundamental rights.


To design, manage and create viable and feasible business projects, according to the type of organization.

Learning objectives


Referring to knowledge

  • Acquire a general understanding of strategic management, including accurate knowledge of professional language and terminology.
  • Understand the rational model of strategic decision-making and the different phases of a business strategy.
  • Learn to use and correctly apply the main tools for strategic diagnosis in both external and internal capacities.
  • Understand and analyse the various types of business strategies applied in the strategy formulation process.
  • Understand and recognise the importance and the main tools for monitoring and controlling a business strategy.


Referring to abilities, skills

  • Acquire the capacity to search for, select and analyse business information from different sources (Internet, written press, databases, etc.) in order to resolve case studies and problems.
  • Learn to work as part of a team, and communicate, debate, negotiate and interact with other people to make decisions in situations with varying degrees of information.


Referring to attitudes, values and norms

  • Acquire the critical spirit, creative capacities and proactive approach required for future professional activity.



Teaching blocks


1. Introduction to strategic management

1.1. Strategic company management

1.2. Company goals and values

2. Strategic analysis and diagnosis

2.1. Analysis of the environment

2.2. Internal analysis

2.3. Decision-making tools and business models

3. Strategy formulation

3.1. Generic competitive strategies

3.2. Strategies by sector

3.3. Innovation strategies

3.4. Strategies for growth and development

3.5. Internationalisation



Teaching methods and general organization


The course combines face-to-face and online lectures (due to Covid-9) and various complementary activities (case studies, problem-solving exercises, readings, tests, etc.), which are completed either individually or in small groups, both in and out of class. 

Two 2-hour classes per week. During class hours (both face-to-face or online), learning activities provide the basic information required to study all contents presented in the teaching blocks, facilitating the accomplishment of the objectives established for the subject. In addition, part of this time will be dedicated to working on articles, cases, exercises, tests, presentations, group work, etc. to deepen knowledge of the application and interpretation of theoretical concepts.

All information related to the course (assessment information, tasks, links to classes in streaming, assignment due dates, etc.) will be published on the Virtual Campus, the platform for communication between students and the teaching staff.

Class attendance (both face-to-face and online) is important to the learning process, which is based equally on individual and group work and class participation. Students are expected to prepare for classes by completing the relevant case studies and the recommended reading, as outlined in the course plan.

Classes in streaming are regulated by Article 6 of Decree Law 8/2020 of 24 March and by Article 8 of Organic Law 3/2018 of 5 December on the protection of personal data and the guarantee of digital rights. According to these regulations, the power to record classes is the exclusive right of the teacher, since the personal data, image and voice of all persons attending these classes must be protected. Under no circumstances may students record and/or broadcast these classes, as this would constitute a serious offence and the University of Barcelona could take the corresponding legal measures.

As a result of the project to promote teaching quality that is being implemented in the Faculty of Economics and Business (promoted by the Research, Innovation and Teaching and Learning Improvement [RIMDA Blended Learning] unit and the Office of the Vice-Rector for Teaching and Academic Planning), during academic year 2020-2021, the teaching methodology for some subject groups may differ slightly from that described above. The details of this methodology will be published in the Virtual Campus at the start of the academic year.



Official assessment of learning outcomes


Continuous assessment requires students to work consistently through the course material and submit assessed work throughout the semester. Marks are awarded for specific assessed tasks and activities.

The overall mark for continuous assessment is worth 40% of the final grade, and the mark for the final examination is worth the remaining 60%. At the start of the academic year, information will be posted on the Virtual Campus describing the continuous assessment tests, how they will be evaluated, how they will be carried out, and their weighting.

The business case studies and the different tasks included in continuous assessment have been defined to assess in contents and development the following student’s capacities: creativity and entrepreneurship, ethical commitment, interpretation and adaptation to changes in the environment, and the design, management and creation of viable business projects. 

To complete the continuous assessment process, students must sit a final examination on the entire course content, the date of which is set by the Academic Council.

For this method of assessment the following points should be observed:

  • Students must obtain a mark of at least 6 out of 10 for the continuous assessment activities in order to be eligible for a weighted final grade that takes into account the examination mark. Students who do not achieve this minimum mark are automatically entered for single assessment.
  • Students must obtain a mark of at least 4 out of 10 in the final examination to be eligible to receive a final grade for the subject. Otherwise, the final grade for the subject will be 3.5.
  • Students who submit the first continuous assessment activity enter this evaluation procedure automatically. Students who do not submit the first activity are entered for the single assessment procedure.


Examination-based assessment

Single assessment consists of a final exam, including further questions and content, worth 100% of the final grade.

The examinations for students who have chosen the continuous assessment and single assessment options are held on the same day.

Students who do not achieve a pass grade through single or continuous assessment are entitled to repeat assessment, which consists of a single examination. Under no circumstances will the continuous assessment marks be considered for the repeat assessment.

The dates for repeat assessment are set in the Faculty’s academic calendar and coincide with the second examination period for bachelor’s degrees.

The procedure and criteria for repeat assessment are the same as those for the standard single assessment option.



Reading and study resources

Consulteu la disponibilitat a CERCABIB


FERNÁNDEZ SÁNCHEZ, Esteban. Dirección estratégica de la empresa : fundamentos y puesta en práctica. Madrid : Delta, 2005

Catāleg UB  Enllaç

GRANT, Robert. Dirección estratégica : conceptos, técnicas y aplicaciones. 8ª ed. Madrid : Thomson Civitas, 2014

Catāleg UB  Enllaç

GUERRAS MARTÍN, Luis Angel; NAVAS LOPEZ, JOSÉ Emilio. La Dirección estratégica de la empresa : teoría y aplicaciones.  5ª ed. Navarra : Cizur Menor : Aranzadi : Civitas Thomson Reuters. 2015

Catāleg UB  Enllaç

JOHNSON, Gerry; SCHOLES, Kevan. Dirección estratégica. Madrid: Pearson Prentice Hall, 2006

Catāleg UB  Enllaç

VENTURA VICTORIA, Juan. Análisis estratégico de la empresa. Madrid: Paraninfo, 2008

Catāleg UB  Enllaç

Navas, J.E. y Guerras, L.A.: Fundamentos de Dirección Estratégica de la Empresa.Madrid, Civitas Thomson Reuters, 2016, ISBN: 978-84-9135-800-8

Versiķ en línia (2016)  Enllaç

Pla Barber, J. y León Darder, F. Dirección International de la Empresa. Madrid, MC Graw Hill Educación, 2016

Catāleg UB  Enllaç