Teaching plan for the course unit

 

 

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General information

 

Course unit name: Business Analytics

Course unit code: 572672

Academic year: 2021-2022

Coordinator: Mariano Yagüez Insa

Department: Department of Business

Credits: 3

Single program: S

 

 

Estimated learning time

Total number of hours 75

 

Face-to-face and/or online activities

30

 

-  Lecture with practical component

Face-to-face and online

 

30

Supervised project

15

Independent learning

30

 

 

Competences to be gained during study

 

To be able to understand the relation beetwen data science and business

To be able to work in a team.

To be able to analyze the economic value of business insights.

 

 

 

 

Learning objectives

 

Referring to knowledge

Data sciense must be totaly related with benefits. In social environmet these result should be related with impact in a better living environment for citzens and in business the results should be related with increase in benefits. The objective ot this course is to have methodoly ant tools to analyze these results in social and business environments.

 

 

Teaching blocks

 

No..

Title

1

What is Business Analytics?

2

Impact of Business Analytics in a Company. General approach

3

Business Analytics impact in Marketing

4

Business Analytics impact in Human Resource Management and Organization Models

5

How to evaluate new opportunities

6

Impact of Business Analytics in different sectors: New Business and transformation

 

 

Teaching methods and general organization

 

All sessions will be developed through practical examples and basic theorical approach of methodoly and tools of business management.

 

 

Official assessment of learning outcomes

 

Two exercises to be presented in class. 20% each.

Global participation in class. 20%

Final evaluation: 40%

 

Examination-based assessment

Final evaluation: 100%