Teaching plan for the course unit



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General information


Course unit name: Business Analytics

Course unit code: 572672

Academic year: 2021-2022

Coordinator: Mariano Yagüez Insa

Department: Department of Business

Credits: 3

Single program: S



Estimated learning time

Total number of hours 75


Face-to-face and/or online activities



-  Lecture with practical component

Face-to-face and online



Supervised project


Independent learning




Competences to be gained during study


To be able to understand the relation beetwen data science and business

To be able to work in a team.

To be able to analyze the economic value of business insights.





Learning objectives


Referring to knowledge

Data sciense must be totaly related with benefits. In social environmet these result should be related with impact in a better living environment for citzens and in business the results should be related with increase in benefits. The objective ot this course is to have methodoly ant tools to analyze these results in social and business environments.



Teaching blocks





What is Business Analytics?


Impact of Business Analytics in a Company. General approach


Business Analytics impact in Marketing


Business Analytics impact in Human Resource Management and Organization Models


How to evaluate new opportunities


Impact of Business Analytics in different sectors: New Business and transformation



Teaching methods and general organization


All sessions will be developed through practical examples and basic theorical approach of methodoly and tools of business management.



Official assessment of learning outcomes


Two exercises to be presented in class. 20% each.

Global participation in class. 20%

Final evaluation: 40%


Examination-based assessment

Final evaluation: 100%