Teaching plan for the course unit

(Short version)


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General information


Course unit name: Techniques in Surveys and Questionnaires

Course unit code: 362548

Academic year: 2021-2022

Coordinator: Joaquin Murillo Viu

Department: Department of Econometrics, Statistics and Applied Economics

Credits: 3

Single program: S



Estimated learning time

Total number of hours 75


Face-to-face and/or online activities



-  Lecture with practical component

Face-to-face and online



Supervised project


Independent learning




Learning objectives


Referring to knowledge

— Know when and how to use survey methods to analyse the reality of public opinion.

— Identify the stages required to create a survey.

— Write a survey proposal stating objectives, methodology and stages.

— Adapt the technical outline of a survey to suit the subjects being surveyed (sampling design and population).

— Design a questionnaire in which the questions serve specific overall objectives.

— Write individual questions that are appropriately worded and understand the scope of each.

— Plan the necessary fieldwork.


Referring to abilities, skills

— Identify and address a need for a particular kind of survey at a practical level.

— Retrieve and collect information.

— Use teamwork, negotiation and listening skills and explain and defend personal opinions.

— Use time management skills.

— Break down and address the different parts of a problem and demonstrate an overall understanding of their importance together.

— Demonstrate public speaking skills and present work orally.



Teaching blocks


1. Opinion polls and surveys

*  1. Introduction

1.1. Opinion polls and surveys in political and administrative sciences
1.2. Primary and secondary data
1.3. Sampling frames and source material
1.4. Errors and bias

2. The survey as a means of conducting social research

2.1. Methods and techniques in social research
2.2. Surveys: exploring, describing and explaining social reality
2.3. Survey types
2.4. Procedures in survey-driven research

3. The questionnaire

3.1. Definition and objectives
3.2. Question types
3.3. Question content
3.4. How to word questions
3.5. Organisation and composition

4. Basic aspects of sampling

4.1. Population and samples
4.2. Random and non-random samples
4.3. Random sampling methods: basic principles
4.4. Sample size

5. Field work

5.1. The interviewer: importance, characteristics and training
5.2. The interview format: email, telephone, face-to-face
5.3. Monitoring field work
5.4. The interview

6. Processing the data

6.1. Software and data processing
6.2. Data coding and codebooks
6.3. Recording, filtering and validating the data
6.4. Statistical analysis