Teaching plan for the course unit

 

 

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General information

 

Course unit name: Economy and Business

Course unit code: 363737

Academic year: 2021-2022

Coordinator: Santiago Sempere Compte

Department: Department of Business

Credits: 6

Single program: S

 

 

Estimated learning time

Total number of hours 150

 

Face-to-face and/or online activities

60

 

-  Lecture

Face-to-face and online

 

45

 

-  Lecture with practical component

Face-to-face and online

 

15

Supervised project

35

Independent learning

55

 

 

Competences to be gained during study

 

   -

To be able to analyse, assess and take technological decisions in accordance with the criteria of cost, quality, safety, social impact, sustainability, time and respect for the ethical principles of the profession (Instrumental).

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To be able to resolve problems with initiative and creativity and to take technological decisions in accordance with criteria of cost, quality, safety, sustainability, time and respect for the profession's ethical principles (Instrumental).

   -

To be able to organize and manage (Instrumental).

   -

To be able to take initiative, act in an entrepreneurial way and lead (Systemic).

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To gain an understanding of the interaction of engineering with other areas of knowledge (medicine, biology, biotechnology, pharmacy, veterinary science) and to be able to collaborate effectively in multidisciplinary teams, with a knowledge of the principles of complementary technologies.

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To be able to make a social commitment to a country's development and progress in the areas of technology and health.

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To know and be able to apply basic aspects of economics, the requirements of companies and health systems, the principles of business activity and of human resources, and the management of health systems.

Learning objectives

 

Referring to knowledge

The main objective of this subject is to analyse businesses in the contemporary world. Students learn to recognise and identify the different functional areas of an organisation, the relation between them and the management of difficulties of an organisation so as to suggest improvements.

 

Referring to abilities, skills

Students must be eventually able to analyse a company’s situation, understand its internal and external operations and to suggest improvements to sustain business competition, applying the acquired techniques and methodologies.

 

 

Teaching blocks

 

1. General introduction

*  1. Definition of company

1.1. The company as economic reality; The company as system

1.2. The company and its environment; Corporate social responsibility

1.3. Concept and classes of companies; Exploitation, limited company and business; Businesses and capital assets

 

2. Entrepreneurship

2.1. Description and example

2.2. Business plan

2.2.1. General script

2.2.2. A practical exercise

2. Management area

*  2.1. Management function

2.1.1. Decision-making

— Decision-making matrix

— Sequential decisions, decision trees

 

2.2. Systems for planning and control

2.2.1. Budget process

2.2.2. Treasury budget

3. Functional finance area

*  3.1. Financial operation of a company; Company’s size; Measurement methods; Profitability limit or break-even point

 

3.2. Economic and financial structure of the company

3.2.1. Internal cycles and maturation period

3.2.2. Working capital; Financial analysis; Ratios

 

3.3. Investment in the company

3.3.1. Concept and classes of investment

3.3.2. Basic elements in investment selection

3.3.3. Time process of investment

 

3.4. Approach to stock selection models

3.4.1. Static methods in stock selection

4.2.3. Dynamic methods

— Net present value

— Internal rate of return

3.4.3. Adjusting stock selection criteria to reality; Inflation, risk, taxes

 

3.5. Internal funding

 

3.6. External funding

4. Production area

*  4.1. Production in the company

4.1.1. Concept and classification of productive activities

4.1.2. Objectives of the productive system

4.1.3. Decision in the productive system

 

4.2. PERT planning and control system

4.2.1. PERT graph

4.2.2. PERT cost

 

4.3. Planning in production

4.3.1. General considerations on linear programming

4.2.3. Simplex method

4.3.3. Sensitivity analysis

 

4.4. Inventory management

4.4.1. The issue of company supplies

4.4.2. Wilson model

4.4.3. Modern management methods: MRP and just in time (JIT)         

5. Marketing and sales functional area

*  5.1. Basic concepts of marketing

 

5.2. The four Ps and strategic decisions

5.2.1. Product

— Definition and classification of products

— Attributes of product; Brand

— Product launch and life cycle

— Positioning and product portfolio

5.2.2. Price

— Concept of price

— Pricing conditions and methods

— Price strategies

5.2.3. Distribution

— Definitions and functions

— Distribution channels; Definition and types

— Distribution strategies; Alternative distribution channels

— Impact of new technologies; Digital marketing

5.2.4. Communication

— Advertising

— Merchandising

 

5.3. New approach to marketing: the four Cs

6. Human resources management area

*  6.1. Organic structure of a company

6.1.1. Organisational chart

6.1.2. Organisational models and styles

6.1.3. Traditional organisation styles and new trends in organisation

 

6.2. Management of human resources

6.2.1. Recruitment and staff selection

6.2.2. Staff training

6.2.3. Assessment of workplaces

 

 

Teaching methods and general organization

 

The methodology is based on lectures supplemented with exercise resolution and revision in class, commentary of practical cases, etc. A combination of theory and practice includes student participation.

The main characteristics of the methodology are:

— Face-to-face, online or blended learning activities, depending on the health situation.

• Lectures
• Group work on problem-solving exercises and case studies, where ideas can be discussed and resolved with classmates under teacher supervision
•  Student presentations: problems are solved in class
• Examination: a component of the course is evaluated through a written examination

— Directed learning activities:

• Teamwork: throughout the course, the lecturer proposes three to five practical cases, which must be solved in small groups outside the classroom and delivered by the deadline
• Face-to-face and online tutorial sessions
• Participation in online forums

— Independent learning activities:

• Reading
• Online tests
• Individual study
• Exams, organising notes and/or material
• Information search

Classes are either in Catalan or Spanish. Some of the practical classes may be in English, up to 20% of the subject’s lessons.

 

 

Official assessment of learning outcomes

 

Continuous assessment implies evaluating progress in the subject and involves the completion of various exercises throughout the course, with different scores attached to different assignments.

The process of continuous assessment is completed with a final examination covering the entire course content, the date of which is set by the Academic Council.

— Final examination (in class): 50% of the final grade. Theory and practice examination. Minimum of 3/10 for each section is required.

— Mid-term exam: 20%

— Face-to-face practical cases, multiple-choice or practice (individual or in groups of three) (outside the classroom): 20%.

— Different types of activities, such as exercise resolution, debates, submission of assignments, class attendance and participation, etc., which may be scheduled or without prior notice. Participation is more relevant than the qualification: 10%

 

How does the student choose to follow continuous assessment?

The submission of the first or any of the continuous assessment activities is taken as proof of the student’s decision to be entered for this procedure, and therefore the final examination is worth 50% of the final grade for the subject.

The final examination corresponding to the continuous and single assessment options is scheduled on the same date, but the weighting is different.

Repeat assessment

Bachelor’s degree regulations apply.

 

 

Examination-based assessment

The final grade is the qualification of the final examination.

Single assessment option consists of a final examination worth 100% of the final grade. This examination has two sections worth 50% each: 

• Theory (open-answer questions).

• Practice (numerical problems or cases).

At least 3 out of 10 is required in each section in order to be eligible for weighting of the final grade.

 

Repeat assessment

Bachelor’s degree regulations apply.

 

 

Reading and study resources

Consulteu la disponibilitat a CERCABIB

Book

Texto guia de fundamentos de economia de la empresa (Teoría y ejercicios). Ma. Pilar López-Jurado González (coordinadora); Ma. Carmen Gracia Ramos, Mariano Yagüez Insa, José Ma. Merigó Lindahl, Miguel Àngel Navarro Brión.

 

  Practical guide developing topics of business economics.

Guía Práctica de Economía de la Empresa II: Áreas de gestión y producción. (Teoría y Ejercicios). MºCarmen Gracia Ramos (Coordinadora), Mariano Yagüez Insa, Pilar López-Jurado González, Montserrat Casanovas Ramon.

  Practical guide developing topics of business economics.

Economía de la empresa: análisis de las decisiones empresariales. Buenos Campos, E.; Cruz Roche, I.; Duran Herrera, J. (1982). Madrid:  Pirámide.

  Specialised literature on business topics, providing a global vision on the main problems of each area of business economics.

 

  Strict study of financial aspects of businesses.

 

  Basic course in financial management on the analysis and selection of investment projects.

Problemas de economía de la empresa. Guitart Tarrés, L.; Nuñez Carballosa, A. (2006). Barcelona: Universitat de Barcelona.

  Exercise book to study the main decision-making tools and criteria.

 Dirección financiera de la empresa. Blanco Ramos, F.; Ferrando Bolado, M. (1996) Madrid: Pirámide.

  Basic course in financial management on the analysis and selection of investment projects.

Marketing para el nuevo milenio. Gil Lafuente, J. (1997) Madrid: Pirámide.

  Support textbook with practical contents and covering aspects of the sales subsystem.

Marketing estratégico. Lambin, J. J. (1995) Madrid: McGraw-Hill

  Theory textbook with practical examples covering different variables of marketing.

Marketing. Conceptos y estrategias. Santesmases Mestre, M. (2004) Madrid: Pirámide.    

  Theory textbook with practical examples covering different variables of marketing.

 Dirección de marketing. Kotler, P. (1995) Madrid: Prentice Hall.    

 

  Theory textbook with practical examples covering different variables of marketing. 2006 Pearson Education edition also available.