Teaching plan for the course unit



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General information


Course unit name: Innovation and Creativity in Organizations

Course unit code: 364597

Academic year: 2021-2022

Coordinator: Menno Veefkind

Department: Department of Business

Credits: 3

Single program: S



Other contents


As part of the course students search for secondary sources (articles, book-chapters, etc.) related to the course contents.



Estimated learning time

Total number of hours 75


Face-to-face and/or online activities



-  Lecture with practical component

Face-to-face and online



Supervised project


Independent learning




Competences to be gained during study



To be able to work independently (Personal).


To gain knowledge of basic and technological subjects required to learn new methods and technologies and ensure versatility and the ability to adapt to new situations (Personal).

Learning objectives


Referring to knowledge

This optional course provides basic knowledge for those who plan to undertake innovation projects within existing organisations (intrapreneurship) or by creating new organisations (entrepreneurship).

It provides students with an understanding of innovation as “the implementation of the new” or “exploitation of change”, the importance of innovation for society and companies, the different faces of innovation and the opportunities that innovation offers for university graduates.

Students get a picture of the journey from a first idea or new knowledge (think about their bachelor’s degree final project) to new products, services, processes, brands, and so on, which offer new value to customers.

Finally, students learn about the exploitation of innovations, how to protect them from being copied, different ways to generate revenues, the organisation or company that produces the innovation and where to find investors.


Referring to abilities, skills

Workshops in class, or via videoconference (in the case that circumstances do not allow face-to-face workshops), provide students with hands-on experience with some of the key innovation activities: empathy and creativity, sensing and opportunities, design thinking/value creation, value capture and new business planning. Although it is by no means compulsory, students can use their bachelor’s degree final project as a starting point for some of the workshops and find how it can lead to an innovation.


Referring to attitudes, values and norms

The course helps to develop a mindset for independent activity.



Teaching blocks


1. The concept of innovation


  • Main components of innovation
  • Forms and classification of innovations
  • Actors
  • The importance of innovation for society and companies
  • Business model canvas

2. Sources of innovation


  • Disrupting companies, disrupted companies, adaptors
  • Change and trends
  • The impact of change
  • Models that describe change in time
  • Sensing

3. Value creation


  • Value creation process and product development process
  • Organisation of the value creation process
  • Innovation funnel and stage gate process
  • Technology push versus market pull

4. Open Innovation


  • Appropriation and intellectual property rights
  • Complementary assets
  • Revenue generation mechanisms
  • Markets and competitors
  • Innovation strategy
  • Open innovation

5. Startups


  • Examples of new business creation; Apple from start to IPO
  • Financial statements
  • Funding innovation
  • Crowdfunding
  • New business planning

6. Practical workshops

*  Students participate in at least 5 practical workshops:

  • Empathy and creativity
  • Sensing and opportunities
  • Design thinking and value creation
  • Value capture
  • New business planning



Teaching methods and general organization


The course is structured around a combination of face-to-face lectures and workshops.

Class attendance (face-to-face, online in case that the circumstances don’t allow for face-to-face classes) is required.

Independent learning includes assignments based on workshops and assignments based on theoretical course content. The assignments include searching and interpreting secondary sources, workshop reports and oral presentations.

They are to be submitted via the Virtual Campus, which may also be used by the lecturer to provide course information and to indicate additional reading.

The course is taught in English.



Official assessment of learning outcomes


By default, the course is assessed through continuous assessment.

Reporting of learning outcomes and conclusions obtained from the search and interpretation of secondary sources and other individual assignments corresponds to 50% of the final grade.

Participation in practical workshops and the presentation of results (written or oral, individually or in group) account for the remaining 50%.

Continuous assessment remains unchanged if the course is delivered fully or partially in online mode.


Examination-based assessment

Students may be entered for single assessment by means of a final examination.

This is subject to the regulations approved by the Academic Council of the Faculty.