Teaching plan for the course unit



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General information


Course unit name: International Business Strategy

Course unit code: 573214

Academic year: 2021-2022

Coordinator: Elio Shijaku

Department: Department of Business

Credits: 5

Single program: S



Estimated learning time

Total number of hours 125


Face-to-face and/or online activities



-  Lecture

Face-to-face and online




-  Lecture with practical component

Face-to-face and online



Supervised project


Independent learning




Competences to be gained during study


Basic and general competences

CB6. Knowledge forming the basis of original thinking in the development or application of ideas, typically in a research context.

CB7. Capacity to apply the acquired knowledge to problem-solving in new or relatively unknown environments within broader (or multidisciplinary) contexts related to the field of study.

CB8. Capacity to integrate knowledge and tackle the complexity of formulating judgments based on incomplete or limited information, taking due consideration of the social and ethical responsibilities involved in applying knowledge and making judgments.

CB9. Capacity to communicate conclusions, judgments and the grounds on which they have been reached to specialist and non-specialist audiences in a clear and unambiguous manner.

CB10. Skills to enable lifelong self-directed and independent learning.

CG1. Creative and entrepreneurial skills (capacity to conceive, design and manage projects, and to research and integrate new knowledge and approaches).

CG2. Capacity to propose a business project based on an original idea and to assess its feasibility.

Specific competences

CE1. Capacity to apply the main concepts and management tools to resolve advanced problems and business situations related to the strategic, financial, commercial, operational and logistics management of international companies.

CE2. Capacity to adopt a strategic, integrated approach to business problems and ability to address them effectively at an international level.

CE5. Understanding of and capacity to apply marketing tools to solve problems and generate opportunities and to use theoretical expertise and the appropriate research tools to solve problems encountered in the fields of market research and international marketing.

CE9. Capacity to examine the options, potential and opportunities presented by different regions in the global economy and to identify the specific features of the various markets and societies involved, with a view to improving effectiveness and complying with demands on professional responsibility.

CE10. Capacity to acquire an advanced level of competence in the writing of scientific documents, specialized reports and research papers in which value judgements are formulated, complying with standard criteria for publication or for presentation to potential stakeholders or other interested parties at the global level.





Learning objectives


Referring to knowledge

  • Comprehend the forces of globalisation and their impact on business organisations.
  • Apply a systems view of the business enterprise that considers the organisation from different stakeholder perspectives and applies an integrative approach to business issues.
  • Understand and appreciate the importance of personal values and ethics in organisation decisions and actions.
  • Develop critical thinking skills, including a variety of problem-solving methods, decision-making models and creative business solutions.
  • Improve business-related behavioural skills to work with others for a successful career, including leadership, organisational, interpersonal, team and life-long learning skills.
  • Understand the range of competitive opportunities and challenges companies and managers face in creating value worldwide, especially the forces of globalisation.
  • Appreciate the complexities of national institutions and the dynamics of industry competition.
  • Know the resources, capabilities and core competences enabling a company to sustain above-average returns over the long run.
  • Develop critical thinking skills to address business challenges and opportunities, taking into consideration the various stakeholders that are important to the organisation.
  • Identify the ethical issues of social responsibility, environmental sustainability and corporate governance.
  • Integrate the concepts, principles, skills and knowledge acquired in functional courses.
  • Demonstrate effective leadership in a team or organisational setting.



Teaching blocks


Part 1. Foundations of global strategy

Strategy around the globe

Industry competition

Resources and capabilities

Institutions, cultures and ethics

Part 2. Business-level strategies

The entrepreneurial firm

Foreign market entries

Strategic alliances and networks

Global competitive dynamics

Part 3. Corporate-level strategies

Diversifications, acquisitions and restructuring

Global strategies, structures and learning

Corporate governance

Corporate social responsibility



Teaching methods and general organization


Lectures on specific topics and teamwork on case studies.



Official assessment of learning outcomes


Total possible points: 100

  • Class participation: 10 points
  • Individual work: 25 points
  • Group project: 15 points
  • Final exam: 50 points

Repeat assessment exam: 100 points

Students may renounce continuous assessment. In this case, they will be assessed under single assessment.


Examination-based assessment

Total possible points: 100

  • Final exam: 100 points

Repeat assessment exam: 100 points



Reading and study resources

Consulteu la disponibilitat a CERCABIB


Peng, Mike W.   Global Strategy (2009)   Ed. Cengage Learning, 2nd ed. - ISBN-978 0324590999

Catàleg UB  Enllaç