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General information |
Course unit name: Internationalization of Businesses: Management and Strategies
Course unit code: 363679
Academic year: 2025-2026
Coordinator: Fariza Achcaoucaou Iallouchen
Department: Department of Business
Credits: 6
Single program: S
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Estimated learning time |
Total number of hours 150 |
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Face-to-face and/or online activities |
60 |
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- Lecture with practical component |
Face-to-face |
30 |
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- Problem-solving class |
Face-to-face |
30 |
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Supervised project |
40 |
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Independent learning |
50 |
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Competences / Learning outcomes to be gained during study |
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Creative and entrepreneurial skills (capacity to conceive, design and manage projects/capacity to research and integrate new knowledge and approaches). |
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Concern for sustainability (capacity to assess the social and environmental impact of actions taken in a particular setting/capacity to adopt integrated and systemic approaches). |
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To be able to interpret the development and changes in an environment. |
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To know how to manage timing in circumstances of change and uncertainty. |
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To be able to make financial and business decisions, taking into account the current economic situation. |
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To design, manage and create viable and feasible business projects, according to the type of organization. |
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To understand the behaviour of people in organizations, in order to manage individuals and working groups from the perspective of human resources. |
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Learning objectives |
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Referring to knowledge
Referring to abilities, skills
Referring to attitudes, values and norms
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Teaching blocks |
1. The context
1.1. General business environment
2. Starting the internationalization
2.1. Deciding on foreign market entry
2.2. The impact of culture at the start of internationalization
2.3. Choosing entry modes
3. Multinational companies
3.1. Strategy and organization of multinational companies
3.2. The foreign subsidiary company strategy
3.4. Human resources in multinational companies
4. Specific realities of international businesses
4.1. Multinationals in emerging countries
4.2. Born-global firms
4.3. Internationalization of family firms
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Teaching methods and general organization |
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The course combines face-to-face lectures and various complementary activities (case studies, problem-solving exercises, readings, tests, etc.), which are completed either individually or in small groups, both in and out of class.
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Official assessment of learning outcomes |
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Continuous assessment is an option that involves regular attendance to class and consists of submission of different activities throughout the semester, which form the basis of students’ assessment.
Examination-based assessment Single assessment consists of a final examination worth 100% of the final grade. The examination for students who have chosen the continuous assessment and single assessment options is held on the same day, but the content is different.
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Reading and study resources |
Check availability in Cercabib
Book
PLA BARBER, José; LEÓN, Fidel. Dirección Internacional de la empresa. Madrid: Mc Graw Hill Education, 2016
ARTEAGA ORTIZ, Jesús. (coord.). Manual de internacionalización. ICEX, 2013
BARBA NAVARETTI, Giorgio and VENABLES, Anthony. Multinational firms in the world economy. Princenton University Press. 2006
DANIELS, John D.; RADEBAUGH, Lee H.; SULLIVAN, Daniel P. Negocios internacionales. Ambientes y operaciones. Pearson Educación: México, 2013
Versiķ en línia (15a ed., 2018)
DUNNING, John. Theories and paradigms of international business activity. Selected essays. Vol I. Edward Elgar Publ., 2002
DURAN HERRERA, Juan José. Estrategia y Economía de la Empresa Multinacional. Madrid: Editorial Pirámide, 2001
MORSCHETT, Dirk; SCHRAMM-KLEIN, Hanna; ZENTES, Joachim. Strategic International management. Wiesbaden: Springer Gabler, 2015
TAYEB, Monir H. International business. Theories, policies and practices. Pearson Education, 2000
ASMUSSEN, C. G., HASHAI, Niron, & MINBAEVA, Dana (Eds.). (2024). Encyclopedia of International Strategic Management. Edward Elgar Publishing.