Teaching plan for the course unit

(Short version)

Referring to knowledge

Continuous assessment

Continuous assessment consists of two components. A theoretical component, worth 40% of the final grade, that comprises a final exam of 30-40 multiple-choice questions. Students should draw primarily on their class notes and the essential course readings. And, a practical component consisting of a series of exercises corresponding to each of the teaching blocks. These exercises are common to all students and are worth 60% of the final grade. As the theoretical content of the subject is introduced, students carry out applied exercises, corresponding to the different analyses undertaken as part of a market research project.

In the September retake, a single exam is held, on the official date, with the same characteristics as that taken by students opting for the single mode of assessment. Note, the continuous assessment grade is not taken into account in the re-evaluation. The final grade is therefore based entirely on a single multiple-choice exam.

Examination-based assessment

The single mode of assessment consists of a written examination held on the official date. If the student selects this option, the final grade is the grade obtained on this exam. The exam, which is taken at the end of the course, consists of 30 to 40 multiple-choice questions, and two to four practical questions (100% of the final grade). Students are expected to draw primarily on their class notes and the essential course readings. The student may formally request this option in writing up to the date of the exam. If a student fails to submit the continuous assessment exercises by the scheduled deadlines and to attend 80% of the classes, he or she will automatically be considered to have opted for single assessment.