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General information |
Course unit name: Business Economics
Course unit code: 366708
Academic year: 2025-2026
Coordinator: Maria Pilar Lopez-jurado Gonzalez
Department: Department of Business
Credits: 6
Single program: S
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Estimated learning time |
Total number of hours 150 |
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Face-to-face and/or online activities |
60 |
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- Lecture with practical component |
Face-to-face |
30 |
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- Problem-solving class |
Face-to-face |
30 |
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Supervised project |
30 |
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Independent learning |
60 |
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Learning objectives |
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Referring to knowledge The primary objective of this course is to equip students with the knowledge, skills, and attitudes required to understand and respond to the challenges that a company might face. Given the pace and scale of change in today’s economic environment, it is essential that future graduates develop the capacity to adapt effectively and make informed decisions.
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Teaching blocks |
1. Introduction to the concept of the company
1.1. The company as an economic reality
1.2. The company and its environment
1.3. Types of company. The legal form of the company
2. The management process in the company
2.1. Planning function
2.2. Organizational function
2.3. Managerial function
2.4. Control function
2.5. Planning and control systems
3. Human resources area
3.1. Human resources management
3.2. Staff training
3.3. Recruitment and selection of personnel
3.4. Performance appraisal
4. Production area
4.1. Production in the company
4.2. PERT as a planning system
4.3. Inventory management
5. Financial function
5.1. The financial function of the company
5.2. Investments in the company
5.3. Introduction to investment selection models
5.4. Sequential decision making
6. Marketing function
6.1. The commercial function and strategic marketing
6.2. Operational marketing
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Official assessment of learning outcomes |
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Continuous assessment (CA) allows students to opt for a system of evaluation based on the close monitoring of their progress and the regular delivery of a range of tasks throughout the semester. At the beginning of the course, students are informed via the Virtual Campus of the nature of these tasks and their assessment criteria. Note that at least one task has to correspond to an on-campus examination to be completed individually.
• Submission of the first CA activity indicates that a student wishes to opt for this mode of assessment.
Examination-based assessment Students unable to commit to the requirements of CA may opt for the single mode of assessment. Withdrawal from continuous assessment is permitted up to, but not later than, the date of the final CA examination. |
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Reading and study resources |
Check availability in Cercabib
Book
BUENO CAMPOS, Eduardo (coord.) Economía de la empresa. Barcelona : UOC, 2004
Catāleg UB
Catāleg UB (3a ed., 1982)
Fundamentos de economia de la empresa : teoría y ejercicios / Ma. Pilar López-Jurado González (coordinadora) ; Ma. Carmen Gracia Ramos ... [et al.] ; Barcelona : Publicacions i Edicions de la Universitat de Barcelona, DL 2011
Guía práctica de economía de la empresa II: áreas de gestión y producción: teoría y ejercicios. Barcelona: Publicacions i Edicions de la Universitat de Barcelona, 2007
PEREZ GOROSTEGUI, E.: Curso de Economía de la Empresa. Introducción. Editorial Universitaria Ramón Areces, 2017.
PÉREZ GOROSTEGUI, E.: Casos prácticos de introducción a la Economía de la Empresa. Editorial Universitaria Ramón Areces, 2009
BLANCO RAMOS, FRANCISCO ; FERRANDO BOLADO, MÁXIMO. Dirección financiera de la empresa: inversiones. Madrid: Pirámide, 1996
SUÁREZ SUÁREZ, Andres Santiago. Decisiones óptimas de inversión y financiación en la empresa. 21a ed. Madrid : Pirámide, 2005
GÓMEZ-MÉJIA, LR; BALKIN, DB; CARDY, RL. Gestión de recursos humanos. 5a ed. Madrid : Pearson Prentice Hall, 2008
SANTESMASES, M. Marketing : conceptos y estrategias. 6a ed. Madrid : Pirámide, 2012
GUITART TARRÉS, LAURA ; NUÑEZ CARBALLOSA, ANA. Problemas de economía de la empresa. Barcelona: Universitat de Barcelona, 2006
MONTORO SÁNCHEZ, MARÍA ÁNGELES. et al. (2019). Fundamentos de Administración de empresas. Navarra: Aranzadi (Biblioteca Civitas)