Teaching plan for the course unit

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General information

 

Course unit name: Business Economics

Course unit code: 366708

Academic year: 2025-2026

Coordinator: Maria Pilar Lopez-jurado Gonzalez

Department: Department of Business

Credits: 6

Single program: S

 

 

Estimated learning time

Total number of hours 150

 

Face-to-face and/or online activities

60

 

-  Lecture with practical component

Face-to-face

 

30

 

-  Problem-solving class

Face-to-face

 

30

Supervised project

30

Independent learning

60

 

 

Learning objectives

 

Referring to knowledge

The primary objective of this course is to equip students with the knowledge, skills, and attitudes required to understand and respond to the challenges that a company might face. Given the pace and scale of change in today’s economic environment, it is essential that future graduates develop the capacity to adapt effectively and make informed decisions.

By the end of the course, students are expected to:

  • Acquire a solid grounding in the economic foundations of the firm, with particular reference to finance, management, production, and marketing.
  • Assimilate basic tools and models, including decision-support techniques.
  • Develop the ability to work effectively in teams and to make appropriate use of information technologies.


Students should be able to: 
  • Identify and analyse the problems that arise in business practice.
  • Demonstrate analytical skills in the treatment of data and information.
  • Organise and structure information presented in practical cases.
  • Apply relevant concepts and tools to the resolution of business problems.
  • Interpret results accurately and critically.
  • Select and justify the most appropriate solution or solutions.
  • Make decisions on the basis of sound analysis and interpretation.
  • Evaluate outcomes and reflect on their implications.
  • Adapt decisions to changing circumstances using the concepts and tools provided.

 

 

Teaching blocks

 

1. Introduction to the concept of the company

1.1. The company as an economic reality

1.2. The company and its environment

1.3. Types of company. The legal form of the company

2. The management process in the company

2.1. Planning function

2.2. Organizational function

2.3. Managerial function

2.4. Control function

2.5. Planning and control systems

3. Human resources area

3.1. Human resources management

3.2. Staff training

3.3. Recruitment and selection of personnel

3.4. Performance appraisal

4. Production area

4.1. Production in the company

4.2. PERT as a planning system

4.3. Inventory management

5. Financial function

5.1. The financial function of the company

5.2. Investments in the company

5.3. Introduction to investment selection models

5.4. Sequential decision making

6. Marketing function

6.1. The commercial function and strategic marketing

6.2. Operational marketing

 

 

Official assessment of learning outcomes

 

Continuous assessment (CA) allows students to opt for a system of evaluation based on the close monitoring of their progress and the regular delivery of a range of tasks throughout the semester. At the beginning of the course, students are informed via the Virtual Campus of the nature of these tasks and their assessment criteria. Note that at least one task has to correspond to an on-campus examination to be completed individually.

Indeed, to complete the process of CA, students have to sit a final examination covering all topics on the syllabus, on a date to be determined by the Academic Board.

The following specific observations apply to this mode of assessment:

• The grade awarded for CA constitutes 50% of the final course grade; the final exam constitutes the remaining 50%. The CA grade can only be taken into account if students score at least 4 out of 10 on the final exam. Failure to do so means students are awarded the mark obtained on this exam as their final course grade.

  • Type 1 activities. Participation in and evaluation (in accordance with assessment criteria) of a series of tasks, including tests, short-answer questions, open questions, submission of assignments, class participation, etc. 20% of the CA grade. Activities to be undertaken on campus or virtually, either within or outside scheduled teaching hours. Each activity has a different weighting in the overall assessment.
  • Type 2 activities. Knowledge and aptitude. Theoretical and practical tasks. 30% of the CA grade. Compulsory activities to be undertaken on campus.
  • Type 3 activities. Knowledge and aptitude. Practical tasks. 50% of the CA grade. Compulsory activities to be undertaken on campus on the day assigned to the exam for students opting for the single mode of assessment.

• Submission of the first CA activity indicates that a student wishes to opt for this mode of assessment.

• The final CA exam is in two parts: theoretical questions and practical exercises, both of which are weighted equally. A minimum mark of 3 out of 10 on both the theoretical and the practical components is required in order for the two parts to be averaged. The final exams corresponding to both the continuous and single modes of assessment are scheduled for the same day and time, but note that their respective weightings differ. 

The procedures and criteria for repeat assessment are the same as those established herein for single assessment. 

1. Any instance of copying or plagiarism in the assessed exercises or in the final examination, as well as the use of or collusion in fraudulent practices in the completion of these activities, shall result in students being awarded a final grade of zero (fail) for the course, with no entitlement to repeat assessment.

2. In cases of copying, plagiarism, or fraudulent conduct, Faculty are obliged to report the matter to the Head of Studies, and such conduct may give rise to the initiation of formal disciplinary proceedings.

 

Examination-based assessment

Students unable to commit to the requirements of CA may opt for the single mode of assessment. Withdrawal from continuous assessment is permitted up to, but not later than, the date of the final CA examination.

The single mode of assessment comprises a final examination and constitutes 100% of the final course grade. The final exam is in two parts: a theoretical test (comprising open questions) and a practical test (comprising problems and cases to resolve), both of which are weighted equally. A minimum mark of 3 out of 10 on both the theoretical and the practical components is required in order for the two parts to be averaged. The final exams corresponding to both the continuous and single modes of assessment are scheduled for the same day and time.

The procedures and criteria for repeat assessment are the same as those established herein for single assessment. 

1. Any instance of copying or plagiarism in the assessed exercises or in the final examination, as well as the use of or collusion in fraudulent practices in the completion of these activities, shall result in students being awarded a final grade of zero (fail) for the course, with no entitlement to repeat assessment.

2. In cases of copying, plagiarism, or fraudulent conduct, Faculty are obliged to report the matter to the Head of Studies, and such conduct may give rise to the initiation of formal disciplinary proceedings.

 

 

Reading and study resources

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Book

BUENO CAMPOS, Eduardo (coord.) Economía de la empresa. Barcelona : UOC, 2004

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Catāleg UB (3a ed., 1982)  Enllaç

Fundamentos de economia de la empresa : teoría y ejercicios / Ma. Pilar López-Jurado González (coordinadora) ; Ma. Carmen Gracia Ramos ... [et al.] ; Barcelona : Publicacions i Edicions de la Universitat de Barcelona, DL 2011

Catāleg UB  Enllaç

Guía práctica de economía de la empresa II: áreas de gestión y producción: teoría y ejercicios. Barcelona: Publicacions i Edicions de la Universitat de Barcelona, 2007   

Catāleg UB  Enllaç

PEREZ GOROSTEGUI, E.: Curso de Economía de la Empresa. Introducción. Editorial Universitaria Ramón Areces, 2017.

Catāleg UB  Enllaç

PÉREZ GOROSTEGUI, E.: Casos prácticos de introducción a la Economía de la Empresa. Editorial Universitaria Ramón Areces, 2009

 

Catāleg UB  Enllaç

BLANCO RAMOS, FRANCISCO ; FERRANDO BOLADO, MÁXIMO. Dirección financiera de la empresa: inversiones. Madrid: Pirámide, 1996   

Catāleg UB  Enllaç

SUÁREZ SUÁREZ, Andres Santiago. Decisiones óptimas de inversión y financiación en la empresa. 21a ed. Madrid : Pirámide, 2005

Catāleg UB  Enllaç

GÓMEZ-MÉJIA, LR; BALKIN, DB; CARDY, RL. Gestión de recursos humanos. 5a ed. Madrid : Pearson Prentice Hall, 2008

 

Catāleg UB  Enllaç

SANTESMASES, M. Marketing : conceptos y estrategias. 6a ed. Madrid : Pirámide, 2012

Catāleg UB  Enllaç

GUITART TARRÉS, LAURA ; NUÑEZ CARBALLOSA, ANA. Problemas de economía de la empresa. Barcelona: Universitat de Barcelona, 2006   

            

Catāleg UB  Enllaç

MONTORO SÁNCHEZ, MARÍA ÁNGELES. et al. (2019). Fundamentos de Administración de empresas. Navarra: Aranzadi (Biblioteca Civitas)

Catāleg UB  Enllaç